Programmatic Advertising Optimization

Smarter decisions.
More profit.

AdOpt Labs combines cutting-edge optimization research with deep programmatic advertising expertise to maximize publisher profit in real time.

+55%
Profit improvement
<1ms
Decision latency
Smart Traffic Shaping
Real-time intelligent allocation of traffic across demand sources
Bid Floor Optimization
Adaptive bid floors that respond to market conditions in real time
Margin Optimization
Adaptive margin strategies that continuously maximize profitability
A collaboration of optimization science & industry expertise
Ruslan Momot
Professor of Operations
University of Michigan
·
Oleh Stupak
Professor of Operations
NUS Singapore
·
XeWorks
Industry Leaders in
Programmatic Advertising